Atlas

What is the definition of lead nurturing? (Duplicate 2)

We have the answer to your question A process of building relationships with prospects with the goal of earning their business when they’re ready A marketing effort focused on engaging with only your leads in a way that encourages them ...

What is social engagement? (Duplicate 2)

We have the answer to your question Having conversations with individuals talking about your industry, brand, products, and services Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more Tracking, analyzing, and responding to conversations ...

What is social monitoring? (Duplicate 2)

We have the answer to your question Having conversations with individuals talking about your industry, brand, products, and services Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more Tracking, analyzing, and responding to conversations ...

What is social listening? (Duplicate 2)

Here is the correct answer for Having conversations with individuals talking about your industry, brand, products, and services Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more Tracking, analyzing, and responding to conversations across ...

What is a contact?

this HubSpot inbound marketing certificate answer is One of your existing customers Anybody your company markets to, sells to, partners with, engages with, or employs A person sent by the intelligence agency of his or her own country who approaches ...

Why is goal setting important to inbound marketing?

Here is the Answer Creates alignment among your marketing, sales, and services teams Helps you measure the success of your inbound marketing efforts Gives you guard rails for your content All of the above you can see the answer to ...

The five fundamentals of inbound marketing are:

this HubSpot inbound marketing certificate answer is SEO, social media promotion, conversion, reporting, email marketing Buyer personas, buyer’s journey, setting goals, lead nurturing, SEO Contacts, buyer personas, buyer’s journey, content, setting goals Attract, engage, delight, segmentation, SEO hope this helps ...

You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, which of the following is the most strategic approach to take?

this HubSpot inbound marketing certificate answer is You could invest more resources in the short term, exponentially driving up the amount of traffic coming to your site to increase revenue. You could increase the chances of your current traffic choosing ...

Conversion optimization is __________.

this HubSpot inbound marketing certificate answer is investment that produces reliable month-over-month growth focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey the process of testing hypotheses on elements of your ...

What does the acronym SMART stand for in SMART goals?

Here is the Answer Specific, Marketable, Attractive, Responsible, Testable Specific, Marketable, Attainable, Relevant, Testable Specific, Measurable, Attainable, Relevant, Timely Specific, Measurable, Attractive, Relevant, Timely you can see the answer to more HubSpot inbound marketing certification by clicking below ...

What are the three stages of the buyer’s journey?

Here is the Answer Awareness, consideration, and decision Attract, consideration, and delight Awareness, consideration, and conversion Awareness, decision, and delight you can see the answer to more HubSpot inbound marketing certification by clicking below ...

Fill in the blank: Contact management is a __________.

Here is the Answer strategy that focuses on using a software program to easily store and source a contact’s information tool for managing your contacts tool-agnostic strategy for managing your contacts process for how you track the email deliverability rate ...

Why are conversations important in an inbound strategy?

Here is the Answer You need to have conversations with your team once you know what inbound is all about. Conversations are only for outbound marketers. Content and promotion are for inbound marketers. Conversations can deliver your content in a ...

Select the one way NOT to track app conversions.

Here is the correct answer for Adding a Javascript snippet to your website Using codeless Android install tracking Using an app analytics provider for your Google Ads campaigns Integrating Firebase in your app you can see the answer to more ...

Automated bidding is ideal for advertisers who:

Here is the Answer want to set their own bids for individual ad groups don’t want to spend a lot of time managing keywords want to save time managing bids based on hundreds of signals want to set their own ...

Viewable impressions allow you to:

Here is the Answer pay for ads when they are displayed in a viewable position only pay for those ads that are actually viewed pay for ads that are viewed and also converted only pay for video ads that are ...

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

this google ads mobile certificate answer is search and display inventory to help advertisers reach their desired cost-per-click(CPC) goal search inventory to help advertisers reach their desired cost-per-install goal search and display inventory to help advertisers reach their desired cost-per-install goal search and display inventory ...

Sitelink extensions:

Here is the correct answer for allow advertisers to give users the option to land directly on specific pages of your site allow targeted remarketing list users to land directly on specific pages of your site decrease clickthrough rates (CTR) ...

Where can universal app campaigns run?

Here is the Answer Within other apps, also known as in–app On the Search and Display Networks, and YouTube Only on AdMob Only on the Google Play store you can see the answer to more google ads mobile certification by clicking ...

Deep–linking allows:

Here is the Answer ads to direct customers into deeper, more targeted sections of the app mobile and desktop users to navigate within a mobile app desktop users to be able to access deeper, more targeted sections within a mobile ...

AdMob is ____.

We have the answer to your question a custom deep link Google Ads’ non–owned and operated mobile app inventory an app promotion ad format an ad extension see the answer to the next question by clicking below ...

Which of the following is true about mobile optimized websites?

this google ads mobile certificate answer is Visitors to your mobile–optimized site will be at the same point in the purchase funnel as visitors to your desktop website You should build your app before your mobile website Mobile websites should only focus ...

You can use a mobile specific display URL to:

this google ads mobile certificate answer is Effectively track conversions to your desktop site Show consumers that you are a large brand Indicate that you have a mobile–friendly landing page Differentiate yourself from other advertisers see the answer to the next question ...

Which of the following is true about apps?

Here is the Answer Apps are more geared towards retention, loyalty, and engagement Apps and mobile optimized sites are the same thing Apps are more geared towards acquisition purposes Once a user downloads an app, they are likely to return ...

To understand the full value of mobile, you must take into account:

this google ads mobile certificate answer is Utilization of mobile ad formats, extensions, app and mobile site design best practices Mobile conversions Cross device and mobile conversions App downloads, calls, store visits, cross device conversion, mobile conversions hope this helps ...

Which is a good app design practice?

this google ads mobile certificate answer is Get users to enter valuable user profile information immediately when they first open the app. Zoom viewers in automatically for app content you know is most important. Don’t interrupt users when they make ...

Showrooming refers to:

Here is the correct answer for The phenomenon where various brands within similar categories compete for brand placement on a mobile device The phenomenon which turns brick and mortar stores into showroom apps for mobile users The phenomenon which turns ...

To re–engage users with an app, use the following strategies:

this google ads mobile certificate answer is Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything ...

App remarketing allows you to target people who:

Here is the correct answer for have used your app before have searched for your app all of the listed answers are incorrect have searched for apps similar to yours see the answer to the next question by clicking below ...

What is a lightbox ad?

We have the answer to your question A cross–screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops A remarketing specific ad format to announce new features of your app A type of ad format that ...

What are the three core tenents of inbound?

Here is the correct answer for Human, Helpful, Holistic Goal, Guide, Grow Attract, Engage, Delight Marketing, Sales, Services see the answer to the next question by clicking below ...

When should you focus on delighting people?

Here is the Answer From the very first moment someone interacts with your business From the moment they become a customer to delight them into promoters At the beginning of the sales process After they have used your product or ...

What is SCOPE?

Here is the correct answer for Standardize, Contextualize, Optimize, Personalize, Empathize Specialize, Contextualize, Optimize, Personalize, Epitomize Standardize, Contextualize, Organize, Personalize, Energize Standardize, Contextualize, Organize, Personalize, Expertize hope this helps you ...

Situational example: You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. What’s an example of a good hypothesis for this optimization experiment?

We have the answer to your question I think this change will work because I know my buyer persona really well. By changing this page’s copy, the conversion rate will increase because it frames our product and service page in ...

What are SMART goals?

Here is the correct answer for Specific, Marketable, Attractive, Responsible, Testable Specific, Marketable, Attainable, Relevant, Testable Specific, Measurable, Attainable, Relevant, Timely Specific, Measurable, Attractive, Relevant, Timely more answers to this exam in below links ...

What is the difference between reporting and analytics?

Here is the Answer Reporting explains what has happened, while analytics is an attempt to explain why something has happened. Analytics explains what has happened, while reporting is an attempt to explain why something has happened. Trick question! There isn’t ...

What is the main purpose of a landing page?

Here is the correct answer for To capture a visitor’s information via a form To deliver an offer that a business is promoting To promote an offer on a website page, blog post or email To help nurture leads in ...

How do you calculate a conversion rate?

Here is the Answer To calculate your conversion rate, divide the number of people who viewed your conversion opportunity by the number of people on your marketing team. To calculate your conversion rate, divide your total number of website visitors ...

Define a conversion path.

We have the answer to your question The method by which you encourage someone on your site to move down your funnel. The method by which you encourage someone to visit your site from social media. The method by which ...