Conversion optimization is __________.

this HubSpot inbound marketing certificate answer is

  • investment that produces reliable month-over-month growth
  • focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey
  • the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action
  • the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity

hope this helps you

HubSpot Inbound Marketing Certification Exam Answers