- Second to last campaign, search, or ad
- Equal credit along the conversion touchpoints
- Last campaign, search, or ad
- First campaign, search, or ad
What Does This Answer Mean?
conversions and E-commerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted.
others are not here guys. like first campaign or touchpoints.
The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.
For example, many people may purchase on your site after searching for your brand on Google. However, they may have been introduced to your brand via a blog or while searching for specific products and services. The Multi-Channel Funnels reports show how previous referrals and searches contributed to your sales.
Seriously useful tip too.
I have this problem all the time. Not knowing where the traffic came from.