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- True or false? If prospects can get the answers to their questions and see themselves as characters in your story, they’ll be more likely to purchase from you.
- True or false? Content marketing is a relatively new practice that became popular in the 1950’s with the boom of advertising firms.
- True or false? As buying behavior changes, the inbound philosophy will also evolve.
- True or false? Most buyers start researching potential solutions before they meet with a salesperson.