What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

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What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

  • Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
  • Add search terms that are not leading to many clicks as negative keywords
  • Add sitelinks to your ads to make them even more prominent
  • Make sure all of these search terms are included as keywords, regardless of relevance


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