What Is The Set Of Rules That Determines How Sales And Conversions Get Credited Based On Touch-Points In The Conversion Path? Answer

  • Attribution modeling
  • Conversion tracking
  • Channel Groupings
  • Multi-Channel Funnels

 

What Does This Answer Mean?

Attribution models make you understand how to credit your sales. and what your conversion touchpoints are.

Google analytics attribution model is one of the 11 models described here.

You Can see this link for google support.

also the video below shows you a good short description about What Set Of Rules Credits sales & marketing funnels.

 

 

Google Analytics Individual Qualification Exam Answers