When creating a blog title, why do the number of characters in the title matter?

Here is the Answer

  • It doesn’t matter as long as the title is descriptive.
  • Search engines show a limited amount of characters and a cut off title could affect click-through rates.
  • If the blog post will be shared on Twitter, a tweet can only have 140 characters.
  • You should only be including one primary keyword within your title.

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HubSpot Inbound Marketing Certification Exam Answers