When creating a lead nurturing strategy for your business, you need a goal to create the big picture strategy for your lead nurturing campaigns. What are three key elements that any strategy will need?

this HubSpot inbound marketing certificate answer is

  • Contact management, segmentation, and the buyer’s journey
  • Buyer personas, the buyer’s journey, and lead nurturing software
  • Lead nurturing software, contact management, and segmentation
  • Segmentation, buyer personas, and the buyer’s journey

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HubSpot Inbound Marketing Certification Exam Answers