Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

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Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

  • Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
  • Increase bids for ads with the lowest average position and clickthrough rate (CTR)
  • Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
  • Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)

The correct answer is: Add new relevant keywords and remove keywords with low clickthrough rate (CTR)


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