Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

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Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

  • Make sure the landing page is closely related to the ad
  • Increase the average daily budget for the campaign
  • Increase the cost–per–click (CPC) bid for low–performing keywords
  • Broaden the list of keywords to reach more potential customers


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Google Ads Fundamentals Assessment Answers